INEFFECIENT BORDERS REWARDS PROGRAM

ANYBODY OUT THERE WHO EXPERIENCED THIS?

I felt slighted by cafe employees for questioning my claims for FREE BEV REWARDS. There are times when I get two rewards in a week based upon my frequent purchases as a regular patron of Stonestown San Francisco's Seattle's Best Cafe. On one occasion, I claimed both rewards on the same day, one in the morning and the other one in the afternoon. My afternoon claim was insensitively questioned on it's legitimacy right before a crowd of customers waiting in line for their turn to make a purchase. I felt embarassed, humiliated, discriminated against in front of other customers waiting in line by this female server. I responded to her accusatory statement by saying that that was my second reward. I feel that this is a longstanding issue with the Borders' poorly designed rewards program in which there is no accounting system of redeeming these free beverages. Each free beverage awarded via email always contain the same coupon number. Employees have no way of determining if your claim for these free beverages is legitimate or fraudulent. In the end, it is the customer who suffers the embarassment when he/she is questioned on the legitimacy of his claim. Borders Bookstore has an employee zero tolerance policy for questioning customer claims.

I wonder if I am the only one who had suffered this embarassment from claiming my free beverage reward due to this inefficient coupon redemption system.